MoneyLion Lifecycle Campaigns
Leveraging A.I. to create fresh campaigns at lightning speed.
Health is Wealth Campaign
April 2025
Seeking to approach financial literacy in a new and invigorating way, MoneyLion teamed up with Mastercard to launch the Health Is Wealth campaign. Recent findings indicate that financial stress is intertwined with physical and mental health. We decided to tackle both issues at once by creating a content series that promotes physical health while also teaching valuable money lessons.
My role was to establish the art direction throughout the campaign, streamlining MoneyLion’s existing branding to be cleaner and motion centric. I utilized A.I. to generate a library of athletic characters for the campaign, significantly cutting down production time and cost.
The More You Know Money Campaign
March 2024
Ever wondered why schools crammed us with random facts but skipped the essentials of managing money? It’s a common frustration that we’re taught a lot of things, but personal finance often gets left out.
MoneyLion changed that by giving the iconic 90s PSA campaign "The More You Know" a major glow-up. We focused on the financial basics that many of us missed out on in school, delivering the practical money tips and skills that should have been part of our education from the start.
Social Cutdowns
The art direction I established was designed to be pure 90s nostalgia with a fresh twist. Using my retro animated title as the foundation, we crafted dozens of social assets to teach people practical money lessons. To speed up the process, I leveraged A.I. to create every character throughout the campaign.
Social Animations
Financial Freedom Anthem
July 2023
With nearly two-thirds of Americans living paycheck to paycheck, MoneyLion knew it was time to spark a serious conversation about financial freedom and how to achieve it.
And what better day to kick it off than the 4th of July, the ultimate celebration of freedom? To make it unforgettable, we used the power of AI to bring one of the founding fathers himself, Benjamin Franklin, to host this one-on-one with Americans.
Art Direction
Damian Szczepara
Creative Direction
Claudio Vieira, Tyler Pierce
Animation
Wever Viana, Russell Konzelmann, Mia Rico, Allison Daily
Design
Hien Le, Lucas Andrada, Alberto Bernal
Copywriting
Jeff Johnstone
Social
Jocelin Albor