KPMG
Conceptual campaigns for one of the Big Four.
Context
KPMG was struggling to capture the attention of prospective buyers in an increasingly unpredictable global landscape. The firm has world-class offering with some of the highest satisfaction ratings, but among potential clients, this was lost amid the shuffle of other firms. There was a clear divide between how KPMG was perceived by their clients and by potential clients. In order to close that gap, we were tasked with creating fresh visual campaigns for two of KPMG's most valuable offerings; Deal Advisory & Strategy and Business, Growth & Resilience.
Deal Advisory and Strategy
The first of KPMG's offerings works at deal speed to help its clients find and drive value throughout their transformation and transaction lifecycle. Our approach was to highlight DAS’ North Star opportunities: providing value from start to finish, clarity in decision making, and proven partnership. My visual identity utilizes the idea of a schematic to represent the power of KPMG's professionals working beneath the surface of every deal.
Business, Growth and Resilience
Business, Growth & Resilience is an overarching campaign that was created to extend perceptions of KPMG's value proposition to be modern, multi-disciplinary, with world-class capabilities. We were tasked with creating a visual and language identity that would reflect three of BGR's most crucial values: tailored approaches for each client, analyzing the market with data, and the art of the possible. The art direction I developed utilizes the pattern of a fingerprint to represent KPMG's company-specific approaches and data-backed solutions that drive growth and build resilience.
Art Direction and Design
Damian Szczepara
Creative Direction
Marissa Loveland, Eric Williams
Strategy
Topher Ziobro