Amazon Stories

Telling the story behind the marketplace.

Outside In

Amazon is known for its goods, services and delivery. It’s less known for the people they employ, the businesses on the site and the communities that benefit. We partnered with and powered Amazon Stories, the in-house group that tells the stories behind the global business, to raise public awareness of life behind the scenes at Amazon.

My role was to establish the art direction and storyboarding for the Outside In series, using the logo as a visual device to look into the changing lives of Amazon’s employees.

Kokayi Mini Documentary

Grammy-nominated artist Kokayi found his life turned upside down at the onset of the COVID-19 pandemic. In a world where mom and pop stores were closing down, Kokayi took advantage of Amazon’s rapid shipping service and purchased new equipment that allowed him to produce his art from home. We partnered with Amazon to produce a mini documentary that captured his inspirational story.

The following is a mix of live and concept style frames that I created for the video.