Pairing esports players with celebrity athletes for one wild night.

What happens when you combine e-sports, talent, experiential and the Super Bowl? You get the ITK Bowl. Live from Los Angeles for Super Bowl LVI, we brought together some of the biggest names in the NFL and paired them with the Los Angeles Guerrillas, a professional Call of Duty team and esports organization, for a competition that played out live on the In The Know platform and Verizon Media brands.

With the art direction I established, and the amazing talent of the MALKA crew, we pulled off one of LA's greatest looking esports tournaments.