Helping racing fans take control of their finances.

In collaboration with MoneyLion and Michael Jordan’s 23XI NASCAR team, Malka created an immersive content experience that went far beyond a typical partnership. We developed a full-stack content universe, from designing team graphics to producing dynamic stories and contests that engaged fans and showcased the drivers, Bubba Wallace and Ty Gibbs.

My role in this collaboration was to establish the art direction, setting the style for the driver photoshoot, and leading design and animation throughout the life of the partnership.