FitAid: Gotta Stay Ready.

LifeAid has made a name for itself in recent years producing high quality energy drinks for casual and pro athletes alike. After listening to consumer feedback they launched a brand new product that was geared towards recovery after working out. That product is FitAid, an athletic recovery drink that uses clean, quality ingredients without any of the junk. We partnered with LifeAid to create a powerful promotional video that captured their mission. FitAid has since risen to become the #1 selling post-workout recovery beverage in America.

I was responsible for creating the art direction and animation of kinetic type and overlays that went into this spot.